LOW VOLTAGE AND AV · ELECTRICAL AND TECHNOLOGY · FIXED BY STEP 01

Your Distributor Credit Line Sets Your Revenue Ceiling

The hardware is half the contract and it buys on a net-30 line from ADI or Almo, while the GC pays 90 days later. A credit manager who never saw your backlog sets your ceiling.

WHY IT'S A LOW VOLTAGE AND AV PROBLEM

A framer buys dimensional lumber that three suppliers can fill, at maybe a fifth of contract value. Half or more of your contract is manufacturer hardware, single sourced through ADI, Almo, Exertis, Snap One, or Herman, and the credit line at that distributor is a hard number that doesn't flex with signed backlog. So the ceiling on your revenue gets set inside a credit department you've never visited.

WHAT IT COSTS

The size of it

One $400K job with a $240K bill of materials can absorb the entire line for a quarter. The next job either waits, or you buy it COD and give up roughly 2% of the biggest line item on the job.

OVERHEAD AT $1M to $5M
16%
CFOS target 15% for low voltage and AV.
GROSS MARGIN AT $1M to $5M
24%
CFOS target 26.5% for low voltage and AV.
NET PROFIT AT $1M to $5M
8%
CFOS target 11.5% for low voltage and AV.

On a $400K install, the displays, DSPs, codecs, control processors, cameras, and switches can be $240K of it, and that gear ships from distribution on a net-30 line with a ceiling set months ago. You pay for it in 30 days. The GC pays the pay app 60 to 90 days after month end, so the cash comes back around day 120. That stretch of time is why the second and third job of the quarter feel impossible, and hiring another installer does nothing about it.

WHAT TO DO

Three moves, in order

STEP 01
Put every open job on one page with four dates for PO placed, distributor invoice due, pay app submitted, and GC cash expected. The distance between column two and column four is what you're financing.
STEP 02
Track open distributor exposure as a live balance by line, updated the day a PO goes out, not when the statement comes in.
STEP 03
Take signed backlog, contract documents, and job cost detail to the distributor's credit manager and ask for a project-specific increase. Credit managers move for documentation and they don't move for a phone call.
QUESTIONS

What low voltage and AV owners ask

AV distributor credit limit stopping me from taking more jobs?

The hardware is half the contract and it buys on a net-30 line from ADI or Almo, while the GC pays 90 days later. A credit manager who never saw your backlog sets your ceiling.

What does it cost?

One $400K job with a $240K bill of materials can absorb the entire line for a quarter. The next job either waits, or you buy it COD and give up roughly 2% of the biggest line item on the job.

What do I do first?

Put every open job on one page with four dates for PO placed, distributor invoice due, pay app submitted, and GC cash expected. The distance between column two and column four is what you're financing.

What are low voltage and AV contractors supposed to be making?

Low voltage and AV has 24% gross margin, 16% overhead and 8% net profit after taxes at $1M to $5M. The all-trade average is 7%, so this trade is 1 point above it. The CFOS target is 11.5%.

Which part of the system fixes it?

The step is number 01, job cost structure. Seven cost categories and three levels of granularity, built so the estimate and the ledger use the same words. It comes from chapter 1 of CONTROL: C.F.O.S. Construction Financial Operating System.

OR HAVE IT HANDLED

Everything on this page is something you can install yourself, and CONTROL is the order to do it in. If you would rather buy the finished result, SPM The Construction CFO does this work for low voltage and AV contractors as a service. It is a separate firm, Sulphur Prairie Management, LLC, led by the same author.

What a fractional CFO does for low voltage and AV contractors

AUTHOR
Josh Luebker
JOSH LUEBKER
MASTER ELECTRICIAN · 150+ PROJECTS · $2.1B+ MANAGED

Wrote CONTROL, the 8 step system behind these figures. More about the author.

Updated

8 Steps 60 Days

CONTROL is the full system, written for commercial subcontractors from under $1M to $100M. It's out now. 8 steps, 6 working templates, and the order they install in. $9.99 ebook, $24.99 paperback.