Writing about Josh or the book? Copy from here.
The exact names, three bios, the links as they should be written, the image files and a block of markup that ties your page to ours. It asks for attribution, nothing else. The same kit as JSON is at /press-kit.json.
How to write them
Three lengths
Use the one that fits. The wording differs on purpose, so no single phrase gets repeated across the web.
Josh Luebker is a master electrician turned construction CFO, president of SPM The Construction CFO and author of CONTROL: C.F.O.S. Construction Financial Operating System.
Josh Luebker is a master electrician and former commercial construction project manager who now runs the finance side for contractors. He founded SPM The Construction CFO (Sulphur Prairie Management, LLC), an outsourced finance and CFO firm for subcontractors doing $1M to $12M, and wrote CONTROL: C.F.O.S. Construction Financial Operating System. More at https://constructioncfo.net.
Josh Luebker is a master electrician and former commercial construction project manager who now runs the finance side for contractors. He managed more than 150 projects worth over $2.1B, then founded SPM The Construction CFO (Sulphur Prairie Management, LLC), an outsourced finance and CFO firm for subcontractors doing $1M to $12M. He is the author of CONTROL: C.F.O.S. Construction Financial Operating System, a #1 Amazon bestseller in Construction Industry and Home Improvement Estimating, and publishes free benchmarks for 48 trades at https://runoncfos.com. More at https://constructioncfo.net.
Canonical forms
Use these exactly as written: https, no trailing slash, and the host as it is here.
Direct file addresses
PNG, 800 by 800, solid, with no transparency.
PNG, 1563 by 1563, solid, with no transparency.
PNG, 1472 by 1136, has an alpha channel, so it can be placed on any colour.
Paste this into a page that mentions us
If you publish a page that mentions us, paste this into it. The @id values are identifiers rather than links to click. They are what lets a search engine connect your page to ours.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Person",
"@id": "https://constructioncfo.net/about#josh-luebker",
"name": "Josh Luebker",
"jobTitle": "President",
"worksFor": [
{
"@id": "https://constructioncfo.net/#organization"
},
{
"@id": "https://runoncfos.com/#organization"
}
],
"url": "https://constructioncfo.net/about",
"sameAs": [
"https://www.linkedin.com/in/the-construction-cfo/",
"https://www.amazon.com/author/josh-luebker"
]
},
{
"@type": "Organization",
"@id": "https://runoncfos.com/#organization",
"name": "Run On CFOS",
"legalName": "Sulphur Prairie Operations, LLC",
"url": "https://runoncfos.com"
},
{
"@type": "Book",
"@id": "https://runoncfos.com/#book",
"name": "CONTROL: C.F.O.S. Construction Financial Operating System",
"author": {
"@id": "https://constructioncfo.net/about#josh-luebker"
},
"publisher": {
"@id": "https://runoncfos.com/#organization"
},
"isbn": "9798187939664",
"url": "https://runoncfos.com"
}
]
}Suggested citations
Luebker, J. (2026). CONTROL: C.F.O.S. Construction Financial Operating System. Run On CFOS. https://runoncfos.com/control
Run On CFOS. Run On CFOS Trade Benchmark Reference. 2026. Sulphur Prairie Operations, LLC. https://runoncfos.com/benchmark-report-2027. CC BY 4.0.
Trade level gross margin and overhead come from figures CFMA, Jones Maresca and other sources publish, and Run On CFOS publishes net profit as a separate average stated after taxes. The CFOS targets beside them are from the book CONTROL: C.F.O.S. Construction Financial Operating System, published with the full reference at runoncfos.com.
This kit asks for attribution, not for links. Anchor text is yours to choose; the three bios use different wording on purpose so no one phrase gets repeated across the web.