What changed, in their words

Every one here was written by somebody who downloaded something from this site, posting from a signed link tied to their own address, so no reader can leave two and no reader can leave one without having been here first. Where a reviewer also posted on Amazon, theirs links straight to it, and you can read it there.

Because a business isn't allowed to publish review markup about itself. Google's wording is that if the entity being reviewed controls the reviews about it, its pages are ineligible for the star feature. I could add the markup anyway, and it would earn nothing and risk a penalty, so these are published as what they are: words people gave me permission to print. Stars come from Amazon, which is why there's a link to it on this page.

If you've downloaded a template or read the book, yes, and the link comes by email a few days after. It's one screen and about a minute. If you never got it, reply to anything I've sent you and I'll send a fresh one.