The friend who won't ask for help with the money
You own a construction company, and you know another owner who is busy, stretched and short on cash for reasons they don't say out loud. Telling a peer they need help is hard. Giving them CONTROL: The Construction Financial Operating System goes over a lot easier.
A full schedule and a thin bank account
You've seen it in your own company and in the trade around you: pay-when-paid terms, payables piling up, a payroll that got covered by a day. Owners talk about jobs, equipment and weather, and almost never about whether the money works. It doesn't come up at the supply house or the association lunch. The owner you're thinking of is probably dealing with it alone.
CONTROL, written by someone who ran jobs
Written by a master electrician who ran real jobs before he wrote a word about money, so an owner can trust it in the first chapter.
What to actually say
Keep it short and about the work. Try: "This is the money side of the job I wish somebody had given me." Read a chapter first so you can point to the part that made you think of them, and leave it at that. They'll open it on their own time.
What owners ask
Is it awkward to give another owner a book about their money?
Less than telling them to their face. A book says you thought of them and leaves the decision to them. Keep it short and about the work: "This is the money side of the job I wish someone had given me."
What if they’ve been in business thirty years?
Then they've survived a lot, and the book gives that experience a structure. Owners who've been at it a long time usually have the instinct and none of the reporting, which is where this starts.
Does it fit their trade?
It's written for commercial subcontractors and self-performing GCs: concrete, civil, utilities, SWPPP, electrical and the trades around them. The benchmark reference covers 48 trades, so most owners find their own on the first search.
What if they don’t read?
Every chapter ends with one thing to go do. Somebody who reads one chapter a week and does the task has put something real in place after two months, which is a lower bar than finishing a book.
Paperback or ebook?
Paperback if they'll use it. Six chapters include a QR code that opens a working file, and it's meant to be scanned off the page. A book left on a truck seat gets read in a way a link never does.
Should I read it first?
A few chapters, yes. Then you can say which part reminded you of them, and it reads as something you thought about instead of something you forwarded.
$9.99 ebook, $24.99 paperback
Get the paperback. Six chapters include a QR code meant to be scanned off the page, and a wrapped book means more from a peer than a link does.
Buying early? Leave an address and I will tell you the day it publishes.
A handful of emails between now and release, then it stops. Nothing is sold on and one click unsubscribes.
Wrote CONTROL, the 8 step system behind these figures. More about the author.