MARKUP TO MARGIN CHART

Markup to margin chart

Every markup from 5 to 100 percent, in whole percents, with the margin it produces. Find your markup and read the margin across, with no math.

Published October 17, 2026. Updated October 17, 2026.

THE ANSWER

A 10 percent markup is a 9.09 percent margin. A $100.00 cost sells for $110.00, and the $10.00 of markup is 9.09 percent of that price.

  • Markup. Markup is the percent added to cost to reach the selling price. A $100 cost at 10 percent markup sells for $110.
  • Margin. Margin is the share of the selling price that's left after cost. It's always lower than the markup that produced it, because margin divides by the price and markup divides by the cost.
  • Formula. Margin percent = markup percent / (100 + markup percent) x 100. Each margin is rounded to the nearest hundredth of a percent, and a half rounds up.
THE CHART

Markup on cost to margin on price

96 markups, 5 to 100 percent. The price column shows what a $100.00 cost sells for at that markup.

Margin by markup percent. Updated October 17, 2026.
Markup on costMargin on pricePrice on a $100.00 cost
5%4.76%$105.00
6%5.66%$106.00
7%6.54%$107.00
8%7.41%$108.00
9%8.26%$109.00
10%9.09%$110.00
11%9.91%$111.00
12%10.71%$112.00
13%11.50%$113.00
14%12.28%$114.00
15%13.04%$115.00
16%13.79%$116.00
17%14.53%$117.00
18%15.25%$118.00
19%15.97%$119.00
20%16.67%$120.00
21%17.36%$121.00
22%18.03%$122.00
23%18.70%$123.00
24%19.35%$124.00
25%20.00%$125.00
26%20.63%$126.00
27%21.26%$127.00
28%21.88%$128.00
29%22.48%$129.00
30%23.08%$130.00
31%23.66%$131.00
32%24.24%$132.00
33%24.81%$133.00
34%25.37%$134.00
35%25.93%$135.00
36%26.47%$136.00
37%27.01%$137.00
38%27.54%$138.00
39%28.06%$139.00
40%28.57%$140.00
41%29.08%$141.00
42%29.58%$142.00
43%30.07%$143.00
44%30.56%$144.00
45%31.03%$145.00
46%31.51%$146.00
47%31.97%$147.00
48%32.43%$148.00
49%32.89%$149.00
50%33.33%$150.00
51%33.77%$151.00
52%34.21%$152.00
53%34.64%$153.00
54%35.06%$154.00
55%35.48%$155.00
56%35.90%$156.00
57%36.31%$157.00
58%36.71%$158.00
59%37.11%$159.00
60%37.50%$160.00
61%37.89%$161.00
62%38.27%$162.00
63%38.65%$163.00
64%39.02%$164.00
65%39.39%$165.00
66%39.76%$166.00
67%40.12%$167.00
68%40.48%$168.00
69%40.83%$169.00
70%41.18%$170.00
71%41.52%$171.00
72%41.86%$172.00
73%42.20%$173.00
74%42.53%$174.00
75%42.86%$175.00
76%43.18%$176.00
77%43.50%$177.00
78%43.82%$178.00
79%44.13%$179.00
80%44.44%$180.00
81%44.75%$181.00
82%45.05%$182.00
83%45.36%$183.00
84%45.65%$184.00
85%45.95%$185.00
86%46.24%$186.00
87%46.52%$187.00
88%46.81%$188.00
89%47.09%$189.00
90%47.37%$190.00
91%47.64%$191.00
92%47.92%$192.00
93%48.19%$193.00
94%48.45%$194.00
95%48.72%$195.00
96%48.98%$196.00
97%49.24%$197.00
98%49.49%$198.00
99%49.75%$199.00
100%50.00%$200.00
GROSS MARGIN IS NOT WHAT YOU KEEP

Overhead comes out of the margin

The margin in this table is a gross margin when the cost you marked up leaves out overhead. A gross margin looks good and feels good, and it isn't what you keep, because overhead is paid out of it. Without your own overhead rate, a markup can look healthy and still lose money.

The industry average
At $1M to $5M, the industry average overhead across 48 trades is 15.1 percent of revenue and the industry average gross margin is 22.1 percent. A 22.1 percent gross margin is a 28.4 percent markup on direct cost. Overhead comes out of that margin, which leaves 7.0 percent of revenue before taxes and other expenses.
The markup that only covers overhead
A contractor with 15.1 percent overhead needs a 17.8 percent markup on direct cost only to cover overhead, with nothing left as profit.
HOW TO READ IT

What the margin means

Margin is below markup
Margin is the share of the selling price that's left after cost. It's always lower than the markup that produced it, because margin divides by the price and markup divides by the cost.
It's not net profit
The margin in this table is the share of the price left after the cost the markup was applied to. If that cost leaves out overhead, overhead still comes out of this margin. It's not net profit after taxes.
THE DATA

Download the table

The same rows as a spreadsheet and as JSON. Both include the date and the credit on every row, and both change when this page changes.

QUESTIONS

What readers ask

Is a 25 percent markup a good margin?

A 25 percent markup is a 20.00 percent gross margin. Overhead comes out of that margin before any profit is left. At $1M to $5M, the industry average overhead across 48 trades is 15.1 percent of revenue and the industry average gross margin is 22.1 percent. A 22.1 percent gross margin is a 28.4 percent markup on direct cost. Overhead comes out of that margin, which leaves 7.0 percent of revenue before taxes and other expenses.

How much markup do I need to cover overhead?

A contractor with 15.1 percent overhead needs a 17.8 percent markup on direct cost only to cover overhead, with nothing left as profit. Use your own overhead rate, because the average is only a guide.

What margin is a 10 percent markup?

The example is read from the table below.

Why is margin lower than markup?

Markup divides the profit by the cost and margin divides the same profit by the higher selling price. The same dollars over a bigger number is a smaller percent.

How do you convert markup to margin?

Divide the markup percent by 100 plus the markup percent. A 25 percent markup is 25 / 125, which is a 20 percent margin.

Is margin the same as net profit?

No. Margin here is the share of the price left after the cost you marked up. If that cost left out overhead, overhead comes out of the margin first, and taxes after that.

CITING

If you are quoting this table

CITE THIS

Run On CFOS. Markup to margin chart. 2026. Sulphur Prairie Operations, LLC. https://runoncfos.com/markup-to-margin-chart. CC BY 4.0.

Figures on this page were last revised 2026-10-17. Published under CC BY 4.0, which permits reuse of any figure here, including commercially, as long as the credit above travels with it. The same figures in machine-readable form: /markup-to-margin-chart.json.

AUTHOR
Josh Luebker
JOSH LUEBKER
MASTER ELECTRICIAN · 150+ PROJECTS · $2.1B+ MANAGED

Wrote CONTROL, the 8 step system behind these figures. More about the author.

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