{
  "name": "Markup to margin chart",
  "url": "https://runoncfos.com/markup-to-margin-chart",
  "published": "2026-10-17",
  "updated": "2026-10-17",
  "answer": "A 10 percent markup is a 9.09 percent margin. A $100.00 cost sells for $110.00, and the $10.00 of markup is 9.09 percent of that price.",
  "markupDefinition": "Markup is the percent added to cost to reach the selling price. A $100 cost at 10 percent markup sells for $110.",
  "marginDefinition": "Margin is the share of the selling price that's left after cost. It's always lower than the markup that produced it, because margin divides by the price and markup divides by the cost.",
  "formula": "Margin percent = markup percent / (100 + markup percent) x 100. Each margin is rounded to the nearest hundredth of a percent, and a half rounds up.",
  "scope": "The margin in this table is the share of the price left after the cost the markup was applied to. If that cost leaves out overhead, overhead still comes out of this margin. It's not net profit after taxes.",
  "grossMarginNote": {
    "note": "The margin in this table is a gross margin when the cost you marked up leaves out overhead. A gross margin looks good and feels good, and it isn't what you keep, because overhead is paid out of it. Without your own overhead rate, a markup can look healthy and still lose money.",
    "industryAverage": "At $1M to $5M, the industry average overhead across 48 trades is 15.1 percent of revenue and the industry average gross margin is 22.1 percent. A 22.1 percent gross margin is a 28.4 percent markup on direct cost. Overhead comes out of that margin, which leaves 7.0 percent of revenue before taxes and other expenses.",
    "breakEvenMarkup": "A contractor with 15.1 percent overhead needs a 17.8 percent markup on direct cost only to cover overhead, with nothing left as profit."
  },
  "license": "CC BY 4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "credit": "Run On CFOS. Markup to margin chart. 2026. Sulphur Prairie Operations, LLC. https://runoncfos.com/markup-to-margin-chart. CC BY 4.0.",
  "rows": [
    {
      "markupPercent": 5,
      "marginPercent": 4.76,
      "priceOn100DollarCostUsd": 105
    },
    {
      "markupPercent": 6,
      "marginPercent": 5.66,
      "priceOn100DollarCostUsd": 106
    },
    {
      "markupPercent": 7,
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      "priceOn100DollarCostUsd": 107
    },
    {
      "markupPercent": 8,
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    },
    {
      "markupPercent": 9,
      "marginPercent": 8.26,
      "priceOn100DollarCostUsd": 109
    },
    {
      "markupPercent": 10,
      "marginPercent": 9.09,
      "priceOn100DollarCostUsd": 110
    },
    {
      "markupPercent": 11,
      "marginPercent": 9.91,
      "priceOn100DollarCostUsd": 111
    },
    {
      "markupPercent": 12,
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      "priceOn100DollarCostUsd": 112
    },
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      "markupPercent": 13,
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    },
    {
      "markupPercent": 14,
      "marginPercent": 12.28,
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    },
    {
      "markupPercent": 15,
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    },
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    },
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    },
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  ]
}