CHAPTER 7 · WORKED EXAMPLE
What the CEO report looks like
Thirteen months of every number that counts, four rolling quarters, and each figure beside what your trade actually earns at your revenue band. This one is built on invented figures so you can read it without giving anybody anything.
OPEN IT
The full report, in your browser
Every tab works. It's the actual output of the skill, not a picture of one.
BUILD YOUR OWN
Get the skill
It comes with the 13-week forecast and the lender WIP schedule. It reads your own statements on your own machine and never sends them anywhere. It asks at the end whether you want to contribute three percentages back to the benchmarks, and no is a fine answer.
THE CONTRACTOR IN THE EXAMPLE
His jobs are earning. Gross margin rises 2.3 points across the year and finishes ahead of where it started. April is the most profitable month on the P&L at $75,538, and it's the month $326,827 leaves the bank. He borrows $180,000 in May to reach July. Nothing on his profit and loss says any of that is coming.
That disconnect is what the report is for, and it's the ordinary rhythm of a seasonal contractor rather than a disaster. Profitable on the P&L and out of money is how busy companies close.
Josh is extremely analytical and cares about the financial systems so businesses can run like businesses and not hobbies. We have a shared client who built a landscaping business while working at the power company. His cash flow was all over the place, his pricing was on feeling, and his margin per job was a coin toss. Josh worked to implement the systems shared in this book and watched the debt go down and the cash flow increase.